Content Company Zee Entertainment Enterprises Ltd. (ZEE) has announced the launch of ‘Zee Plex’ — India’s 1st ‘Cinema2Home’ (C2H) service on television and digital platforms. With this new offering, consumers will then be able to watch their favourite new blockbuster releases in the comfort of their homes, along with their entire family at an attractive (per film) price point.
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- India’s leading Content Company, Zee Entertainment Enterprises Ltd. (ZEE) has announced the launch of ‘Zee Plex’ – India’s 1st ‘Cinema2Home’ (C2H) service on Television and Digital platforms.
- As noted, Zee Plex is a C2H service which will allow customers of leading DTH platforms to watch blockbuster movies right in their homes. The service will also be available across established.
- The cinema-to-home servie is called Zee Plex and, for this, it has partnered with leading distributors, including Dish D2H, Tata Sky and Airtel Digital TV, as well as key distribution platforms in the international markets.
- ZEEPLEX is a pay-per-view movie service for d2h subscribers to watch new movie releases, from the safety and comfort of their homes. Note: Your d2h account must be active at the show date/time, for you to be able to watch the movie. Who is eligible for booking on the ZEEPLEX channel? How can I book the movie on the ZEEPLEX channel?
Along with convenience for consumers, this new movie distribution model is aimed at enhancing the overall commercial ecosystem for the film producers, enabling them to present their creative work, to a wider range of audiences on established entertainment platforms.
Shariq Patel, CEO, Zee Studios, said, “We are very excited to bring this new offering to all the movie buffs across India and around the globe. While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like Zee Plex, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to release a strong slate of blockbusters across languages.”
India’s leading Content Company, Zee Entertainment Enterprises Ltd. (ZEE) has announced the launch of ‘Zee Plex’ – India’s 1st ‘Cinema2Home’ (C2H) service on Television and Digital platforms.
Atul Das, Chief Revenue Officer, Affiliate Sales, Zee, added, “We are thrilled to announce the launch of Zee Plex, a first-of-its-kind service for movie lovers. This would be available in India from October 2 as a Pay Per View service to subscribers of leading distribution platforms like Dish D2h, Tata Sky and Airtel Digital TV. We believe Zee Plex will provide another opportunity for our partners to offer a unique and pioneering service to their consumers across different languages. We very much look forward to developing this opportunity in the coming years.”
With new releases every month, Zee Plex aims to bring the theatres right to the consumers’ homes, offering them a quality family viewing experience at an attractive price-point. Zee has partnered with leading television distribution platforms in India (including Dish D2H, Tata Sky and Airtel Digital TV) and has also established strategic alliances with distribution partners in the international markets. Zee Plex as a C2H service will be available on Zee5 (Zee’s OTT Platform) globally.
Zee Plex is scheduled for launch on the Foundation Day of the company i.e. October 2.
Key highlights of Zee Plex:
*Zee Plex — a ‘C2H service’ will enable consumers to watch their favourite blockbuster movies along with their entire families, in the comfort of their homes.
*On television, the service will be available on leading distribution platforms in India and established content distribution networks across the globe.
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*The service will be available 24x7 and feature shows at various intervals through the day giving consumers the required flexibility.
*Consumers will also be able to book their movie shows well in advance prior to release date.
*On digital platforms, the service will be available on Zee5, in India and overseas markets.
*The C2H service will be offered at an attractive price point.
*Consumers will be able to watch any new movie release along with their family with a single ticket.
*Users will have multiple payment options to purchase their favourite movie.
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Zee Entertainment on Tuesday announced the launch of Zee Plex, the company's cinema to home (C2H) service that will allow subscribers to access new movie releases on television and digital platforms.
Television viewers can avail the offering on a pay per view basis by subscribing to distribution platforms like Dish D2h, Tata Sky and Airtel Digital Tv. While consumers will have the option to book movie shows well in advance, they can watch a movie with their family with a single ticket, the company said in a statement. Zee has also partnered with international distribution platforms to ensure that the C2H offering reaches a broader TV audience. Video subscribers can avail the service on over-the-top (OTT) platform Zee5 in India and overseas markets.
The C2H service will be available in India starting October 2. Zee did not disclose the pricing details and the slate of movies it will acquire. However, Shariq Patel, CEO, Zee Studios, said the company has received great interest from producers and is gearing up to release a strong slate of blockbusters across languages.
'While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like Zee Plex, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family,' Patel said.
Theatres are shut since mid-March and the resumption of their operations remain clouded. Filmmakers have been opting for OTT releases and eight Bollywood movies have premiered across Netflix, Amazon Prime Video and Disney+Hotstar so far, with more releases set to follow. Surveys indicate that the movies are getting a decent viewership amid restricted entertainment avenues. Zee's C2H service can be expected to get good traction as it will be available on television as well as its OTT platform.
Zee Plex App
According to Zee's FY20 annual report, its network of TV channels reach 350 million consumers on a daily basis. The company said Zee5 registered 39.7 million monthly active users in June.
Zee Plex Subscription Price
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