There are several ways to add a product image to Amazon: Use the Add a Product tool to add an image when you create a new listing. Use the Manage Inventory tool to add an image to an existing listing. If you use inventory files, specify the product image URL in the inventory file.
- Amazon requires that you name the photo file either the Amazon ASIN, JAN, EAN, 13-digit ISBN or the UPC code you purchased. For 99% of cases we would either use the Amazon ASIN or the 13 digit UPC Code. Then you need to tell Amazon what kind of image file it is. So you only have 4 options: PNG, JPEG, GIF, or TIFF.
- Choosing a white background is a good tip if you’re using your product photos beyond social or your website, and it’s a requirement if you’re using these photos for product listings on Amazon. For Google Shopping ads, this white background isn’t a requirement, exactly, but it’s a strongly encouraged best practice.
There are many image editors you can use to edit your photos for Amazon. While some image editors are better than others, they’ll all require you to learn some basic features and terminology in order to use them effectively.
If you’re looking at taking product pictures, make sure to read our article on some common mistakes new sellers make with the main product photo on Amazon. Take a look at our article on some product photography tips to get started too!
Amazon Fba Product Pictures
In this article, we’ll go over some common free and paid applications people use to edit their images. Many of the online image editors are aimed toward photo editing, so certain features like filters, stickers, or adding text just aren’t as useful. That’s why finding one that works well is a chore. Try out the websites we’ve tested below to see if one works for you.
Looking for free for commercial use stock photos? You can use these as placeholders for your website until you find something more permanent.
Want to work offline? Check out these free and paid (one-time cost) alternatives to Adobe Photoshop.
Free Online Image Editors
These image editors are free and available online only. They are a great option if you’re often traveling or don’t have access to a computer with an offline editor installed. Some of the websites here limit their features for the free version, but if you want to do some basic editing like contrast, brightness, or cropping, they’ll work fine.
Many of these websites also have a premium subscription if you need certain features or like the layout of the free version.
Pixlr Online Photo Editor Free and Premium
Easy data transform. This free online image editor has some great basic features if you’re looking for a way to edit images quickly without having a local image editor. With a basic wand tool and a color picker tool, you can quickly refine your photos to remove any slight image imperfections or to make the background pure white. The free version has a vector editor as well, so you can edit your vector files.
The Pro version has some nice templates and free stock images. This may be useful if you don’t want to pay for images from other sites like Shutterstock.
Photo Editor by Aviary Free Online and App Store
Aviary Online Photo Editor has a lot of nice features for your images. It’s synced with Adobe Creative Cloud, so you can edit pictures from your Adobe account if you have one. Otherwise, you can take a picture from your device and edit. If you’re looking for quick, simple edits, then this online application is fine.
For more serious edits, like including different layers, you’ll want to look elsewhere. It’s still better than most free photo editors that are aimed at people rather than products.
Adobe Photoshop Express Editor Free and Subscription
This image editor requires Flash, but if you’re expecting Photoshop tools, you’re in for a disappointment. This editor has few of the features you’d hope to get from an editor that bears the Photoshop name, but it’s still better than many free photo editors. It also has some tools for photo sharing if you’re hoping to touch up or add some silly stickers or pictures on top of your photo.
This browser-based image editor is similar to Pixlr. You can also easily manipulate files from other apps like Photoshop.
Free Offline Image Editors
In this section, we’ll take a look at some great free offline image editing applications. One of the best features of the locally installed software is that you won’t have to worry about some server storing your images online. You also don’t need an internet connection or worry about slow speeds. These editors also have full feature sets, so you can edit the images in any way you want instead of being stuck with limited features.
GIMP Windows, Linux, and Mac
This is perhaps the most popular free, full-featured image editor available. For a free program, its features are almost comparable to Adobe Photoshop’s flagship software.
Paint.net Windows only
Don’t let the early 2000s-looking website and tons of ads fool you. This image editor is a great alternative for people who want something better than Microsoft Paint but not as complicated as Adobe Photoshop. Just make sure you click on the right download button or you may find yourself battling a bunch of ads and spam.
Photoscape or Photoscape X Windows and Mac
These free image editors are a great choice for a modern image editor. PhotoScape X has a bunch of features, and the interface is a little more polished than GIMP or Paint.net. It also has a bunch of great features like the GIF Maker, though that’s probably not as relevant for Amazon sellers.
Amazon Product Photos
These are some other free offline image editors below.
- Picasa (discontinued but you can find older installations online)
- Pixlr (for Apple App Store and Google Play)
If you’re serious about photo editing and want something more professional, then you may want to use Adobe Photoshop. Many photographers in the industry use Photoshop, and the community support for it is extensive. If you don’t want to pay for the subscription, then look for older offline versions like CS6 or Elements.
Many sellers don’t want to go through the trouble of editing their pictures since it can be time-consuming. But every little advantage can increase your sales, putting you ahead of your competition.
With the massive influx of new sellers using questionable tactics, you’ll want to distinguish yourself in any way possible. Disingenuous sellers don’t take time to polish their pictures, so taking time to make your photos shine gives you an advantage. And it’ll also give your brand reputation and image a boost.
last updated May 9, 2019
In under two decades, Amazon has grown to be a juggernaut in the eCommerce space, with many people happy to pay for a Prime membership and product prices that are sometimes a dollar (or five) more than what they can pay in a long supermarket just for the convenience and accessibility. You can search for anything, and immediately see hundreds of options for whatever you’re looking for with reviews attached, and you aren’t bound by geography.
There’s a lot that goes into a great Amazon product listing, but there’s one part of the equation that weighs the most heavily on whether or not you get clicks to the product listing all together – the Amazon product image.
Product images are what users typically scan through most intently in their search results, and it’s what will catch their eye if you’ve run an ad to try to draw attention to you, and there’s a lot to keep in mind. If you don’t have the right Amazon image size, users won’t be able to zoom, and the wrong image files will be rejected by Amazon all together.
We don’t want any of that to happen, so in this post, we’re going to take a look at Amazon image requirements for product photos and best practices to help you get those sales.
Amazon Image Requirements: The Technical
One of the first things to look at when considering what Amazon wants from an image is the technical side of things, because if those aren’t on track, it won’t be great. Here’s what you need to know:
- Amazon recommends using dimensions that are larger than 1000 pixels on a single side
- The minimum Amazon image dimension for the image’s longest side is 500 pixels.
- The maximum Amazon image dimension for the image’s longest side is 10,000 pixels.
- Thus you are given a 500 pixel to 10,000 pixel range for one side, which is very large.
- Amazon recommends using a 1:1 square image with the dimensions 2000 x 2000.
- With these optimized dimensions, Amazon allows for maximum zoom, or a 5:1 aspect ratio
- Image zoom abilities starts when the image is at least 1000 pixels on the longest side and 500 pixels on the shortest
- The maximum file size is 10mb for each image
- You can use JPEG, TIFF, or GIF files, but JPEG is the preferred and best Amazon image file format
- It’s recommended to crop the photo well, with limited white space to maximize the product’s size
- Compress the image; Amazon will compress it again once uploaded. You can use a website like TinyJPG to compress your photos to meet Amazon’s image requirements.
- These image requirements go for all Amazon product images.
Best Amazon Product Image Size
The best photo size to use for your Amazon product image is 2000 by 2000 pixels. These dimensions form an aspect ratio of 1:1.
Amazon Image Requirements: Design
If you’ve ever scrolled through Amazon before (and haven’t we all), you’ve likely noticed that the pictures can be relatively uniform, so you know the technical side of things won’t be the only requirements Amazon has. They also have pretty strict requirements about the design of the product images, too.
Note that there are different design requirements for the primary photo listing image, which will show up as the thumbnail in searches and the first product image, and the alternative images that users can scroll through on the listing’s page.
Amazon Main Image Guidelines
These are the design requirements specific to the main, primary photo listing image:
- The image must be a professional photograph or cover art of the product being sold, with cover art being acceptable in the case of digital books, files, etc. Drawings or illustrations of the product aren’t accepted.
- The image needs to be in-focus and look professionally lit.
- The product needs to contain realistic colors and look like what you’re selling.
- The image can’t contain additional objects that are confusing. Example, you can have a woman modeling a jacket also wearing pants and a hat, but pictures of just the clothing laying flat shouldn’t contain these objects.
- Products should fill 85% or more of the image frame, with limited whitespace in the background.
- Backgrounds need to be pure white, which is RGB 255, 255, 255 on the color wheel.
- The full product needs to appear in the frame.
- The image can’t contain unnecessary graphics or text.
- The image must have smooth edges, as opposed to jagged edges.
- You can’t feature any sort of designs, including watermarks, on the images.
Alternative Product Photo Requirements
These are the design requirements for alternative view photos (aka, the ones you use to offer additional information for your audience):
- No pornographic, racist, or otherwise offensive images are allowed (it goes without saying, this applies to the main product listing photo, too).
- The image must either be of or pertain to the product being sold.
- It still needs to be in-focus, professionally lit, and having realistic colors.
- Other products or objects are permitted here, so long as they can help demonstrate the use or scale of a product. Think a soda can next to an object for comparative purposes.
- The product and probs should take up at least 85% of the frame.
- Close-up images are allowed.
- You can have environments in the background, or show the product in use.
- Text and graphics are allowed as long as they’re useful.
Best Practices for Amazon Product Images
We’ve got the technical side of it down, but if you want to sell in the hyper-competitive Amazon marketplace, there are certain ways you can use your images (restrictions or not!) to give yourself an edge and get the sale.
Let’s take a look at a few things you should make sure you’re doing on every listing.
Go Big Enough to Get the Zoom
Amazon images can’t be zoomed in by customers unless the image is large enough, and you don’t want to deprive your customers of the chance to see an up-close view if it could be what helps them decide to convert.
Contrary to popular belief, you don’t need to use a 3000 pixel image in order to get the zoom effect; zoom abilities start at 1000 pixels as mentioned in the Amazon requirements, and the 2500 pixel mark is typically a good place to be.
Add Multiple Images
You have the option to add multiple images to every product listing– use that to your advantage! I’m personally a little skeptical when I click on a product and only see one picture, even if it’s relatively self-explanatory.
Multiple images can give you the chance to feature the product from different angles, giving customers a well-rounded view of the product.
Remember that you can add graphics and text to alternative photos, so you can establish context or provide relevant information customers may need, like this:
Another great use for these images is offer them additional information they may need for purchasing, like a full size chart. Even if you have this listed in your product description, placing it in an image will maximize its visibility and ensure customers see it before they click away.
Show the Product In Use
Featuring the product in use is always a good call from a selling standpoint. It shows how easy the product is to use or how great it is and it helps the customer envision having it in their life. That dress may look “just ok” when laying flat; seeing the skirt in motion while the model twirls is another thing all together.
Similarly, showing a hose nozzle’s different spray settings or demonstrating how far it can reach is a huge selling point. When people visualize it, they’re more likely to believe it, and more likely to feel like they need it.
Check Out Industry Specific Amazon Guidelines
Before you start creating your images, you need to double check and see if Amazon has any industry-specific guidelines for images that you’ll be posting.
The clothing industry, for example, has strict ones:
- Women and men’s clothes must be portrayed either flat, or on a model; infants’ clothing, however, must be laid flat in the primary image.
- All accessories must be photographed flat
- Lingerie and swimsuit products must appear demure, and not “sexy”
Review the full list of product guidelines here before you post.
When it comes to Amazon, they have a ton of image requirements that you need to consider, but there’s a lot of flexibility in how you can present your products to customers, too. Use that to your advantage, playing by all the rules and Amazon guidelines, while still finding creative ways to help your products stand out and give customers all the information they need to feel confident in their purchase with you.
Think like a customer, and ask yourself what questions and objections you’d have that you’d need addressed before purchasing, and you’ll find ways to beat out the competition.
Need a little help creating gorgeous, useful images for your Amazon product listings? Start your free trial with Snappa today!
Download Amazon Product Pictures
What do you think? How do you feel about Amazon’s image requirements? Which best practices do you use to sell more? Share your thoughts and questions in the comments below!